VIVIDA Teams Up With Canon for Sustainability With Storytelling

VIVIDA were asked to team up with Canon to deliver an interactive workshop to young students within their Young People Programme. And so we did!

Earlier this August, we were given an incredible opportunity at the University of Arts in London to encourage students to take photos or videos of subjects related to the UN Sustainable Development Goals, and express their views on the need for change through visual storytelling. Watch our video from the day below:

Simeon was speaking to this group of young people about the process of storytelling. He also talked them through some of our case studies in VIVIDA, including ReapShares and ReThink Blindness. This was to demonstrate how visual storytelling works in practice.

[August #3] VIVIDA Teams Up With Canon & UN for Sustainability With Storytelling

The power of visual storytelling comes from the ability of video to resonate and connect with the viewer on an emotional, personal level, and its message can leave a strong impact on the audience – and this case study helped us to show it. Simeon also had a live Skype call into our London office, so the youth was able meet the team and see all the roles involved in visual storytelling!

[August #3] VIVIDA Teams Up With Canon & UN for Sustainability With Storytelling

As visual storytellers and with Canon’s technology, we were excited to collaborate with the youth and empower them to use visual storytelling in order to make the world a better place. The goals that this particular event focused on were ‘No poverty’, ‘Good health and well-being’, and ‘Sustainable cities and communities’.

This event is supporting a large UN initiative to engage young people and give them the tools they need to tell their stories and raise their voices. This is critical to make sure the 17 Sustainable Development Goals become a reality by 2030 and inspire creativity, raise awareness of the Goals and encourage people to take action.

We had four teams made up of 23 students, ranging from 14 to 20 years of age, producing highly creative content with incredible technical sophistication and innovation. The winning team merged two stories into one in their video, and their theme was ‘Can you see mental health?’, focusing on insomnia.


The first in the series of the Young People Programme focusing on the Sustainable Development Goals took place this June in Cologne, Germany. After this UK event, next locations are Finland and Poland in 2017, with even more dates in Europe, Middle East and Africa in the future, in order to reach as many young people as possible.

We’re incredibly fortunate and humbled to have been a part of this workshop series and use our passion for visual storytelling as a vehicle to get young people to tell their stories and talk about important topics and goals.

We also want to say a huge thank you to the organisers The Ideas Foundation & Venture Thinking for this brilliant event – we absolutely loved it! We’re looking forward to seeing the outcomes of this fantastic initiative.