Bringing Life To The Inanimate
Luxury cars aren’t what they seem. For many, these cars evoke an engagement that is both emotional and complex.

About
The Project
We were tasked to create trust in a brand which deals
with luxury cars. At the heart of the story is a brand that is client-centric and which places a premium on service, care and attention to detail. Storytelling through sophisticated visual techniques depicted the vehicles in a new light - they’re alive.
Bringing the cars to life through video connected the audience to inanimate objects in way that surprised and moved many of them. Emphasis was placed on choosing a strong style in order to emphasise the companies story. Visual tones were leveraged to reflect the brands values.
Behind The Scenes