Their objective was to highlight the importance of safety and security within the organisation. With offices in many countries, Barclays Bank is constantly exposed to a wide range of external threats. These include obvious ones such as criminal or terrorist activity, as well as environmental risks such as extreme weather, floods or earthquakes.
A major flood in an area where a call centre or IT centre is located, for example, has the potential to affect the bank’s operating capabilities internationally. Employees may face difficulties travelling to work if their town or village has been affected or if the city’s transport infrastructure is hit. There’s also the possibility of vital equipment being damaged and rendered inoperable.
Barclays wanted to demonstrate what can happen in such an event and to showcase the work that takes place behind the scenes to coordinate the response.
The production sets out to tell the story of a major weather emergency that takes place in one of their locations, with major repercussions for Barclays’ operations throughout the world. It portrays the actions of staff as they take control of events as they unfold in real time. Staff are shown as they attempt to understand what has happened, assess the risks to the business and employees, and make decisions under extreme pressure.
The viewer is placed in the virtual operations centre, recreated by VIVIDA. Barclays staff actively engage with the events as they unfold. The viewer is interactively able to answer emergency calls from their overseas offices, watch events live on TV and coordinate what has to be done to take control of the company’s response, from the operations centre.
Vivida creates an experience whereby the viewer is focussed on events as they unfold in “real time”, ultimately becoming completely immersed as actions are taken to resolve the crisis.